Hybrid publishing that actually launches your book.
Production, Amazon launch, and bookstore placement — done with you, not dumped on you.
Top 50 Amazon category target
At least one local bookstore placement
You keep control. We execute the plan.
You pay just 25% of book sales.
My Guarantees to You
If I accept your book, I guarantee it will reach Top 50 in at least one relevant Amazon category within the first 3 months of launch.
If I accept your book, I guarantee it will be available for sale in at least one local bookstore, but likely many more.
If I accept your book, I guarantee we will sell at least 500 copies within the first year after launch.
What Our Authors Are Saying
Distribute your book with IPG
What this gives your book
Bookstores can order your book without workarounds
Libraries can acquire your book like any other title
Your book isn’t limited to Amazon
Your book is shown to real retail buyers
Why this matters
IPG does not work with individual authors
Most hybrid publishers rely on Ingram alone
Access is provided through my publishing program
Why should you work with me?
I own a publishing company and I’m the author of two upcoming books, a guide to publishing and a graphic novel.
I have a business degree and ten years experience running digital ads for companies big and small.
I love reading and writing. Why else would I work in publishing instead of finance or selling workout supplements?!
I already have all the tools you’ll need for a successful book launch: Publisher Rocket, Adobe Creative Suite, Publisher Rocket, and Microsoft Office.
Channels your book will be available on
When you publish with me, I’ll make sure your book is available for purchase at all the major retailers, including the ones below.
Your book will also be available at up to hundreds of independent bookstores.
Publishing Challenges
Publishing is a damn difficult business. The margins are low, and the competition is fierce. Some people will even tell you publishing is dead. It’s too saturated, they’ll say. You’ll need a one in a million idea.
Sure. They’ve been saying that since the printing press was invented in 1436.
The thing is, publishing will never die just as long as there are still new ideas. There always are.
That said, it’s always a good idea to know what you’re getting into.
Saturated Market
The publishing industry is saturated with a multitude of authors, publishers, and diverse content, making it a fiercely competitive landscape where visibility and differentiation pose significant challenges. Navigating through this saturation requires strategic and innovative approaches to stand out.
Low Margins
The publishing industry often grapples with low profit margins, as factors like production costs, distribution, and market competition squeeze profitability. Publishers must strategically manage expenses and explore innovative revenue streams to thrive in this margin-sensitive environment.
Low-intent Shoppers
Readers are typically low-intent customers, exploring numerous options before committing to a purchase. Engaging content, compelling marketing strategies, and building trust are crucial to converting these browsing readers into committed customers in the competitive marketplace.
Andrew Benteau
As the owner and operator of Black Panel Press, a graphic novel publisher, I’ve sold over 10,000 books through Barnes & Noble, Amazon, Ingram, and Kickstarter. I’ll work with you one-on-one to publish and sell your book.
Apply to Publish Your Book Today
Frequently Asked Questions
What makes this different from vanity publishing?
Vanity publishers charge you to print and then walk away.
This is a performance-based hybrid model: I only accept books I believe I can sell, and I’m financially aligned with the outcome through revenue share.
If the book doesn’t move, I don’t win.
Do you accept every book?
No. Most applications are rejected.
This is selective by design. If I accept your book, it’s because I’m confident it can hit the guarantees. If it’s not a fit, I’ll tell you why.
Why is there a $9.99 application fee?
Two reasons:
It filters out people who aren’t serious
I personally review every application
If you’re accepted, the fee is credited. If not, you still get a real answer.
Do I keep the rights to my book?
Yes. You retain copyright.
This is not a rights grab. Any exclusivity is limited, defined, and tied only to the channels required to execute the launch properly.
What costs do I pay vs. what do you cover?
You pay:
Printing costs
Advertising spend
I handle:
Production coordination
Distribution setup
Marketing strategy and execution
Optimization, tracking, and reporting
My upside comes from revenue share, not markups.
Is this Amazon-only?
No.
Amazon is part of the strategy, but the goal is real-world legitimacy:
Retail-ready setup
Wholesale / bookstore availability
Long-term discoverability
This is not “upload to KDP and hope.”
How long does the launch take?
The active launch period is 3 months, with preparation beforehand.
That window is long enough to:
Test real demand
Optimize marketing
Hit the guarantees
This is not a one-week spike-and-disappear launch.
What does “500 copies sold” actually mean?
It means paid copies sold across supported formats and channels during the launch period.
No giveaways. No inflated numbers. No vanity metrics.
If we don’t hit 500, I keep working until we do.
What happens if the guarantees aren’t met?
I continue working on the book at my expense until the guarantee is met.
No refunds. No finger-pointing. No disappearing act.
Will you run ads for my book?
Yes — if ads make sense for your book.
I handle:
Strategy
Setup
Optimization
Tracking
You control the budget and approve spend.
Can I publish more books with you later?
Yes — and that’s the point.
This process is designed to determine whether your book (and you) are worth scaling. If it works, future launches are faster, cheaper, and more predictable.
Is this right for first-time authors?
Yes — if the book is commercially viable and you’re willing to execute.
This is not for:
People looking for validation
People unwilling to fund printing or ads
People who want guaranteed fame
It is for authors who want real answers.
What happens if I’m not accepted?
You don’t move forward — and you don’t waste thousands finding out later.
Most authors would rather hear “no” now than be sold false hope.
Note for me
IPG section
Print-on-demand vs offset section
vlog content